C l i e n t | B e n e K o r e a n S t e a k h o u s e P r o d u c e d b y | A m a r e + L u x

Amare + Lux produced the semi-annual Layover ATL event—F/W ‘24 edition—at Bene Korean Steakhouse, transforming the space into a premium nightlife experience designed to drive cultural relevance and increase sales. The event served as a platform to introduce Bene to Atlanta’s creative and social tastemakers.

H i g h l i g h t s

• Curated Guest List: Influencers, artists, entrepreneurs, and community connectors

• Live DJs: High-energy soundtrack featuring hip hop, R&B, and global rhythms

• Brand Integration: Bespoke cocktail menu and food pairings to showcase Bene’s culinary experience

• Environment Design: Dynamic lighting, soundscaping, and branded visual moments throughout the space

W h y I t W o r k e d
The Layover ATL series has become a trusted cultural touchpoint, and this edition positioned Bene as both a culinary and nightlife destination. Amare + Lux delivered energy, visibility, and direct impact on brand awareness and foot traffic.