Client Partners: Patrón Tequila × Apt 4B – BASS///MENT
Produced by: Amare + Lux

Amare + Lux curated an exclusive, one-night experiential activation to unveil the BASS///MENT—a hidden speakeasy beneath Apt 4B—through a high-impact collaboration with Patrón Tequila. Designed for tastemakers and culture leaders, the event fused elevated mixology, immersive sound, and sensory storytelling.

Highlights:

• Signature Cocktails: Bespoke Patrón drinks crafted with Apt 4B’s mixology team

• Sound Curation: Live sets by local and regional DJs blending soul, Afrobeat, and bounce

• Atmosphere: Branded projections, aromatic design, and dynamic lighting set the tone

Why It Worked:
The event bridged tradition and edge, positioning Patrón within Atlanta’s cultural scene while launching BASS///MENT as a new destination for creative nightlife. Amare + Lux delivered resonance—not just reach.