TURN’T UP WINE X MAGIC CITY

Client Partners: Turnt Up Wine Produced by: Amare + Lux

Overview : Amare + Lux produced the official launch event for Turnt Up Wine in collaboration with Magic City, Atlanta’s iconic cultural institution. The goal was to introduce Turnt Up Wine to a curated audience in an authentic, high-energy environment while aligning the brand with Atlanta’s rich nightlife legacy.

Experience Design: The activation transformed Magic City into a branded celebration of culture, music, and nightlife. Guests enjoyed a premium experience that balanced elevated brand storytelling with the raw energy of one of Atlanta’s most legendary venues.

Signature Elements

• VIP Experience: Two VIP tables with premium bottle service created an exclusive atmosphere for Turnt Up Wine’s partners and guests.

• Product Integration: Turnt Up Wine activations highlighted the brand across the venue, from custom pours to on-site branding touchpoints.

• Music & Entertainment: Magic City’s world-class DJs and performers kept the energy high, blending nightlife culture with Turnt Up Wine’s bold brand personality.

• Immersive Branding: Strategic placement of visuals and branded moments ensured strong presence without disrupting the authenticity of the venue experience.

  Outcomes

  • Audience Impact: 200+ curated guests, tastemakers, and cultural influencers engaged in an unforgettable night.

  • Brand Alignment: Successfully positioned Turnt Up Wine as a bold lifestyle brand aligned with Atlanta’s nightlife scene.

  • Cultural Resonance: Strengthened community connections by partnering with an Atlanta cultural landmark.